Sales

3 Best Sales Training Programs in the Philippines (2025)

Finding the right sales training program can be a game-changer for HR people or learning and development practitioners looking to level up their employees by increasing competencies. 

Below are three of the best sales training programs in the Philippines, each designed to equip participants with essential skills and strategies to thrive in the dynamic world of sales.

3 Best Sales Training Programs in the Philippines (2025)

1. High-Impact Selling Training

By: Rainmakers
Best For: Sales professionals seeking advanced strategies for hybrid and virtual engagement.
Headquartered In: Metro Manila, Philippines
Industries: Retail, B2B Sales, E-commerce, and Professional Services
Strengths: Focus on modern sales techniques for hybrid work environments.
Pricing: Customizable based on company needs (Contact for details).
Recognizable Clients: Leading corporations across various industries.

Program Highlights:

This program focuses on equipping participants with cutting-edge sales strategies for both face-to-face and virtual selling. Participants learn the nuances of building a personal brand, managing client relationships, and leveraging tools to create a high-impact sales experience. Delivered by expert trainers from Rainmakers, the course is ideal for professionals looking to excel in a hybrid world.

Learn more about High-Impact Selling Training.

2. Art and Science of Selling

By: Jeff Manhilot, Inspire Leadership Consultancy, Inc.
Best For: Professionals and leaders from diverse fields looking to unlock the universal selling skill.
Headquartered In: Quezon City, Philippines
Industries: Leadership, Consultancy, and Corporate Training
Strengths: Unique integration of leadership principles and selling techniques.
Pricing: Available upon request.
Recognizable Clients: Executives and high-potential leaders from multinational companies.

Program Highlights:
This program, led by Jeff Manhilot, emphasizes the life skill of selling and its application beyond traditional sales roles. Participants discover practical steps to market themselves effectively, confidently navigate conversations, and achieve professional growth. 

Jeff’s extensive background in leadership and sales ensures that this program combines theoretical insights and real-world strategies for success.

3. Essential Selling

By: Jerome Tuason
Best For: Aspiring and experienced sales professionals looking to build a strong foundation.
Headquartered In: Makati, Philippines
Industries: FMCG, Pharmaceuticals, and Corporate Sales
Strengths: Comprehensive approach to sales fundamentals and practical applications.
Pricing: Offered as a one-day workshop (Contact for details).
Recognizable Clients: Entrepreneurs, executives, and corporate teams.

Program Highlights:

This eight-hour workshop strengthens participants’ understanding of the 7-stage sales process. The program is facilitated by Jerome Tuason, a seasoned sales expert, and offers actionable techniques in prospecting, communication, and closing deals. It also emphasizes creating lasting customer relationships to ensure sustained success in sales.

Each of these programs is tailored to different needs, ensuring that sales professionals at all levels can find the right fit for their goals. 

Whether you’re a beginner looking to build a solid foundation or a leader refining your sales strategies, these programs stand out as top choices in the Philippines.

How to Choose a Sales Training Program? 

Choosing the right sales training program is a critical step in maximizing the return on investment for your learning and development needs, or it can be an additional expense that is wasted. 

A well-suited sales training program provides tools and strategies that directly impact your performance and results. 

Below are detailed guidelines to help you make an informed decision:

1. Assess Your Training Needs

Start by identifying the specific sales skills you want your sales team to improve. Ask yourself questions such as:

• Do I need to strengthen foundational skills like prospecting or lead qualification?
• Am I looking to improve specific techniques, like closing deals or handling objections?
• Do I want to adapt to modern sales environments like hybrid or virtual selling?
• Does each of my salesmen need to improve their presentation of our company’s products or offerings? Can they be more confident after the training?
• What advanced skills do my tenured salespeople need to level up with? 

Having a clear understanding of your sales training needs helps you narrow down certain areas for improvement. It can help customize the sales training program, whether you want it to be in-house or outsource it to a training provider.  

This would help you later in the training evaluation to assess whether the sales training itself has both individual effect on the participants and business impact to the organization. 

2. Check the Trainer’s Expertise

The trainer’s background can significantly influence the quality of the program. 

Some of our high-end clients look for trainers who:

• Have hands-on experience in sales across various industries. Insights by seeing common patterns in training different verticals can help educate participants with the best practices they can contextualize in their respective industries. 
• Hold certifications or have recognition in sales coaching or training. In 90’s, two popular sales training certifications are Zig Ziglar and Brian Tracy. They’re both known for being the top sales trainer for global organizations. 
• Demonstrate a proven track record of success in leadership roles or sales strategy development.

For instance, programs led by professionals with extensive experience in B2B, corporate sales, or specific industries offer actionable insights that align with your real-world challenges.

Given they get insights from experiences and expertise of their participants of different organizations, they can share real-world case studies and scenarios your audience can relate to. 

3. Evaluate the Sales Training Program

The program’s content and outline should align with your learning objectives. Examine if the content:

• Covers essential topics like negotiation, relationship-building, and objection handling. There may be more to it, depending on the current context, such as how to do virtual presentations, especially for hybrid teams - overall, the essential topics must be covered in the sales training. 
• Provides advanced modules for specific sales contexts, such as consultative selling or customer-centric approaches.
• Incorporates modern sales trends, including using CRM tools or virtual engagement strategies.

A comprehensive sales training program ensures you gain foundational and advanced skills contributing to long-term growth. It should balance both theories (i.e. principles) and practical application to create a holistic learning experience for participants.. 

4. Consider Industry Focus

Some programs specialize in addressing the nuances of particular industries. Whether you are in B2B, FMCG, retail, or healthcare, a program tailored to your industry:

• Reflect on the unique challenges and opportunities in your field.
• Use case studies and examples relevant to your work environment.
• Enhances your ability to apply learned techniques directly to your role.

Choosing an industry-specific program ensures relevance and applicability to your day-to-day tasks.

It’s not that easy to find a corporate training provider who can customize a sales training program to fit to your current context. Today, the best corporate trainers are the ones who can both customize their training programs based on the organizational’s training needs as well as individual learning needs of participants.

The latter is hard to find, as you would normally just observe it during the training delivery and training evaluation. 

5. Look for Hands-On Training

Theoretical knowledge is essential, but practice solidifies learning. Opt for programs that include:

• Role-playing exercises to simulate real-world sales scenarios.
• Practical activities like drafting proposals or conducting mock sales presentations.
• Peer-to-peer feedback and coaching from trainers.

Hands-on training allows you to refine your approach, receive constructive feedback, and build confidence in applying new skills.

Any corporate training program, including sales training program must include activities, role-play and workshops to immediately apply principles and tips shared by the sales trainer. 

6. Verify Flexibility

Sales professionals often juggle busy schedules, so flexibility is critical. Check if the program offers:

• Modular sessions that allow you to learn at your own pace.
• Options for in-person, online, or hybrid learning formats.
• Customizable programs tailored to your organization’s specific needs.

Flexibility ensures that training fits seamlessly into your professional and personal commitments.

In many organizations, sales people are very busy professionals, so having a 1-day schedule to train them, can be challenging. Find a corporate training agency who can adjust to your schedule, if it’s possible. 

7. Read Reviews and Testimonials

Past participants’ feedback provides valuable insight into a program’s effectiveness. When reviewing testimonials, focus on:

• Specific outcomes achieved by previous attendees, such as improved sales performance or client acquisition.
• Experiences shared about the trainer’s teaching style, course content, and overall engagement.
• Ratings on the program’s relevance, applicability, and ROI.

Authentic reviews can help you gauge whether a program delivers on its promises.

At Rainmakers, we have a couple of testimonials from our past and current clients, giving you the preview of how our actual sales training look like, and how it benefits our training participants. 

8. Examine Post-Training Support

Practical training doesn’t end when the program concludes. Look for programs that provide:

• Post-training materials, such as guides, templates, or toolkits.
• Access to trainers for follow-up questions or advice.
• Networking opportunities with other participants to share experiences and strategies.

Post-training support enhances retention and helps you implement what you’ve learned effectively.

In 5 levels of training evaluation, two of which, learning reaction and retention can be both applied after every training delivery. We typically provide our training participants an evaluation form they have to fill up, for us to see their main takeaways and how they could apply learnings to their day-to-day work. 

9. Compare Costs and ROI

While pricing is an essential factor, focus on the value you will receive. Consider:

• The program’s cost is relative to the skills and certifications it offers.
• Long-term benefits include increased sales, better client retention, and improved confidence.
• Additional perks, like access to exclusive resources or future discounts.

Investing in a high-quality program can yield significant returns in your career and business outcomes.

In fact, budget must be one of the top considerations before searching for potential training providers. As this would also play crucial when picking high-quality sales trainers (as most will charge premium given their extensive experience and expertise). 

Set Non-Negotiables and Negotiables When Choosing a Sales Training Program 

Choosing the right sales training program requires careful consideration of your goals, the trainer’s expertise, and the curriculum’s relevance. 

By following these guidelines, you can select a program that empowers you to succeed in sales, whether through closing more deals, building stronger client relationships, or adapting to new selling environments. 

A thoughtful decision ensures your training investment translates into measurable career success.

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by Venchito Tampon

B2B Sales: Everything You Need to Know

B2B sales is the process of one business selling products or services to another business. 

Most people are familiar with B2C (Business-to-Consumer) sales because they target regular people. However, in most of the sales training we did for companies, we always encountered B2B selling. 

One example of B2B selling is my SEO services at SharpRocket, which cater to tech and SEO agencies outsourcing their link building work. The company website hosts this blog, Rainmakers, as we sell corporate training programs to HR people. 

Why Salespeople Struggle with B2B Selling?

Selling in the B2B space is often challenging for salespeople. It’s much easier to sell a skincare product to tens of people than a software solution to a healthcare company. 

A typical salesperson can quickly develop the skills to sell B2C products, as only basic product knowledge and a specific repertoire of selling skills and selling types are needed to achieve a sales quota.

However, in B2B selling, it is not only knowing the product features but truly understanding different measures of success—i.e., understanding the multiple stakeholders of your target companies. 

The sales cycle for B2B takes longer, given that companies need 2 to more approval steps before making a final decision to choose you as their solution provider.

Over the years, I’ve observed that many salespeople who master B2C selling struggle with B2B selling, given that they rely heavily on generic pitches and scripts. 

Below are some of the best B2B sales techniques we practice at Rainmakers, Hills & Valleys Franchising, and SharpRocket. 

B2B Sales Techniques

Success in B2B sales requires a structured and systematic approach. Here are vital techniques to help you close more deals and build long-term client relationships.

1. Defining Your Target Persona

The first step in effective B2B sales is identifying your target persona. Based on data and insights, a target persona represents the ideal customer, helping salespeople focus their efforts on the right prospects.

By identifying your target persona, you focus resources on selling to specific target consumers who will likely have a more profound need to purchase your solutions.

In my sales training, I teach that there are three categories to defining your target persona, these include:

• Demographics - age, location, income level, gender, marital status, etc.
• Psychographics - interests, attitudes, beliefs, pain points, etc.
• Firmographics - technology adoption, decision makers, company size, revenue level, etc.. 

In B2B selling, we mainly focus on firmographics to see if the target business is ready to purchase our solutions. For instance, you could sell a desirable high-income ticket to the market. Still, in a later discussion stage, you find out they’re not ready to utilize it due to a lack of technological resources to adapt to the solution. 

In addition to the factors mentioned above, here are more questions to ask in firmographics:

• What industries or sectors are you targeting?
• What are the key characteristics of companies that need your product? Consider factors like company size, revenue, and geographical location.
• Who are the primary stakeholders within these companies? Identify their job titles, roles, and responsibilities.

As you discuss it with your team, you become more aware of the right persona to target with your sales strategy. 

For example, if you sell software solutions, your target persona might include IT managers or CIOs at mid-sized companies in the healthcare industry. Knowing this allows you to craft messaging and outreach strategies that resonate with their needs.

2. Identify Key Roles in the Decision-Making Process

B2B sales involve multiple roles in the decision-making process. To close deals effectively, you must understand these roles and tailor your approach accordingly. Here are the three leading roles to consider:

Decision-Maker
This person has the authority to approve or reject a purchase. They often hold senior positions like CEOs, department heads, or procurement managers.

Decision Messenger
This person gathers information and communicates it to the decision-maker. They could be mid-level managers, or team leads tasked with evaluating solutions.

Decision Influencer
This person influences the decision by providing recommendations or sharing insights. They may be end-users or subject-matter experts.

To identify these roles:

• Ask questions during conversations to understand the company's buying process.
• Research the company’s structure on LinkedIn or its website.
• Observe how stakeholders interact during meetings or calls.

For example, suppose you’re selling a marketing automation tool. In that case, the decision-maker might be the Marketing Director, the messenger a Marketing Manager, and the influencer a Digital Marketing Specialist.

Learning about the critical roles in your target business to present with your product sales presentations helps you customize your pitches to resonate well with the clients you’re dealing with.

After your product presentation, you would only have a sense of how long it will take them to decide. If you’re talking to the decision messenger and influencers, expect you to schedule another meeting with their decision-makers. All these factors can assist you well in preparing your B2B sales presentations. 

3. Consultative Selling (Solution Selling)

Consultative selling focuses on solving the customer’s problems rather than pushing a product. It involves understanding the customer’s needs, challenges, and goals and offering value propositions.

In B2B selling, consultative selling works well because it addresses every challenge, concern, and pain point as potential clients go through the sales cycle. It may take time for the sales hustlers, but it remains vital and lucrative for the patient sales teams. 

Today, salespeople must act like consultants. Consultants ask questions and provide valuable and customized recommendations that address their clients' gaps and problems. This skill is much more needed, given that more and more decision-makers are becoming skeptical about purchasing a solution that fits them. 

Steps to implement consultative selling:

• Ask Open-Ended Questions: Start by understanding the customer’s pain points. For example, “What challenges are you facing with your current system?”.
• Listen Actively: Respond to the customer’s answers and dig deeper if needed. This helps build trust and uncover additional needs.
• Provide Customized Solutions: Based on the information gathered, explain how your product addresses their specific challenges.
• Focus on Benefits, Results, and Experiences: Highlight the outcomes they can achieve with your solution, such as increased efficiency, reduced costs, or higher revenue.

One sample statement​​ you could say, instead of “Our software automates tasks”, a consultative salesperson might say, “Our software can save your team 10 hours a week, allowing them to focus on strategic projects.”

4. Improve Product Presentations

A strong product presentation is essential for converting leads into customers. 

Given that you’ll have several meetings before closing a sale in B2B, knowing how to craft presentations and deliver them effectively can make or break your sales success. 

Here’s how to improve your product presentations:

Structure Product Presentations Systematically

In my presentation skills training, I teach the 4Cs in structuring presentations. These include: 

• Core Idea - what’s your one big message?
• Compelling Reason - why should the person you’re talking to should care about your presentation? 
• Content - What are the three main points that support your core idea? You can have many points to say, but drill them down into three points. 
• Call-to-action - what are one or two things you want your audience to take away from your presentation?

End with a Clear Call to Action

Always end your presentation by guiding the customer on the next steps. Examples of effective calls to action include:

• “Let’s schedule a demo to show you how this works in real time.”
• “I’ll send you a proposal, and we can discuss it further next week.”

A clear call to action helps the decision maker, influencer, or messenger think about your product presentation, assisting them better in their decision-making process. You can check out my guide on advanced presentation skills.

Add Stories to Demonstrate Experience and Results

Stories help customers visualize how your product can work for them. Share case studies, testimonials, or success stories to make your presentation more engaging.

For instance, you can provide case studies related to the product you’re offering, such as, “A client in the retail industry faced similar inventory management issues. After using our software, they reduced stockouts by 30% in just three months.”

More Practical Tips for B2B Sales Success

To further improve your B2B sales approach, keep these practical tips in mind:

Build Relationships

B2B sales are relationship-driven. Focus on building trust by staying consistent, following up promptly, and delivering on promises.

Be more relational than transactional. Clients would feel that you’re just in it for the money and not for providing value to the relationship. 

Leverage Data

Use data to support your claims and show the value of your solution. For example, share metrics, graphs, or performance reports demonstrating how your product can improve outcomes.

Include key insights in every piece of data you share so your clients can easily grasp what you want to emphasize. 

Personalize Communication

Tailor your emails, calls, and presentations to each customer. Avoid generic messaging and focus on addressing their specific needs.

Be a more effective communicator by using words to match user intent and drive potential clients to the later stage of the decision-making process. 

Invest in Training

Continuous learning is critical in B2B sales. Attend workshops, read books, and practice your skills regularly.

Start investing in B2B sales training to equip your salespeople with the tools and strategies to navigate the complexities of selling to businesses. 

All the tips mentioned above will be part of the course outline we send our prospective clients during sales training. 

B2B Sales Require Patience and Persistence

You can close more deals and build lasting client relationships by defining your target persona, understanding decision-making roles, adopting consultative selling, and improving product presentations. 

Start implementing these techniques today to see measurable improvements in your sales performance.

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by Venchito Tampon