Program at a Glance
The details most training providers make you email for. Here they are up front.
PROGRAM LENGTH
2 days, 16 contact hours
Also available as a one-day executive briefing at eight hours, or a four-session modular series spread across four weeks for teams that cannot be offline for two straight days.
DELIVERY MODE
Onsite, online or hybrid
Delivered at your office, live over Zoom, or a mix of both. We run sessions across Metro Manila, Cebu, Davao and provincial sites. Online runs are live and facilitated, never pre-recorded modules.
GROUP SIZE
15 to 30 participants
Sized so every attendee still gets hands-on feedback on their own campaigns. Larger rollouts are split into multiple batches, usually sequenced by function or seniority.
PREREQUISITES
None required
The program is calibrated after a training needs analysis, so beginner-heavy teams and experienced in-house marketers get different depth on the same modules. A laptop and an active ad or website account make the workshops far more useful.
WHAT PARTICIPANTS LEAVE WITH
Five usable deliverables
A completed channel plan, a keyword and content map, a reviewed ad account structure, a measurement dashboard spec, and a certificate of completion issued by Rainmakers Training and Consultancy.
LEAD TIME
About 3 weeks
From signed proposal to delivery date. That window covers the training needs analysis, customization of the case material to your industry, and locking the schedule.
Full Curriculum: Rainmakers' Digital Marketing Training Program
Eleven modules across the full digital marketing stack. Every module is scoped up or down after your training needs analysis — a team that already runs Meta ads daily gets depth on measurement and creative testing, while a traditional business starting from zero gets more time on foundations. Here is the complete map, so you know exactly what your people will and will not cover.
MODULE 01
Digital Marketing Foundations and the Philippine Landscape
— What digital marketing is, and how it differs from traditional marketing spend
— Owned, earned and paid media, and which one your business actually needs first
— The Philippine digital consumer: mobile-first behaviour, platform mix, payment and delivery habits
— Why Philippine SMEs and traditional businesses stall on digital, and how to get past it
— Common marketing myths that quietly waste Filipino companies’ budgets
OUTCOME
Participants can explain where digital fits in the company’s overall commercial plan, and identify which channels are worth their budget this year.
MODULE 02
Brand, Positioning and Competitor Analysis
— SWOT analysis applied to a digital presence, not a boardroom deck
— Defining a unique selling proposition that survives contact with a comparison-shopping buyer
— Competitor teardown: organic footprint, ad library, content cadence and offers
— Brand messaging hierarchy across channels
— Tools: Google Trends, Meta Ad Library, social listening, competitor SERP review
OUTCOME
Each participant produces a one-page positioning and competitor brief for their own brand.
MODULE 03
Audience, Buyer Personas and the Customer Journey
— Building buyer personas from real data instead of assumptions
— Mapping the buyer’s journey: awareness, consideration, conversion, retention, advocacy
— Matching channel, message and offer to each funnel stage
— Top-of-funnel versus bottom-of-funnel content, and why most teams over-invest in one
— Lead qualification and the marketing-to-sales handoff
OUTCOME
A documented funnel map showing which asset, channel and metric belongs at each stage.
MODULE 04
Search Engine Optimization (SEO)
— How search engines crawl, index and rank, in plain language
— Keyword research and search intent mapping for Philippine search behaviour
— On-page SEO: titles, headings, internal linking, content depth
— Technical SEO: site speed, mobile usability, indexation, structured data
— Link building and digital PR fundamentals
— Local SEO and Google Business Profile for branches and physical stores
— Measuring SEO performance in Google Search Console
OUTCOME
A prioritised keyword map and a technical fix list for the participant’s own site.
MODULE 05
Content Marketing and Video
— Content strategy tied to commercial objectives, not posting quotas
— Building a content calendar your team can actually sustain
— Brand storytelling and message framing for Filipino audiences
— Blog, landing page and email copy that converts
— Short-form video, Reels and TikTok content structure
— Working with creators and influencers: briefing, rates, usage rights, measurement
— Content repurposing and distribution
OUTCOME
A 90-day content calendar with formats, channels and owners assigned.
MODULE 06
Social Media Marketing, Organic and Paid
— Platform roles: Facebook, Instagram, TikTok, LinkedIn, YouTube, Viber communities
— Organic content pillars and community management
— Meta Ads Manager: campaign objectives, audience setup, placements, budgets
— TikTok Ads and LinkedIn Ads for B2B
— Creative testing: hooks, formats, iteration cycles
— Reducing cost per result: ROAS, CPM, CPC and cost per acquisition
— Social customer service and crisis handling
OUTCOME
A live campaign built inside the participant’s own ad account, reviewed by the facilitator.
MODULE 07
Pay-Per-Click and Paid Search
— Google Ads account architecture: campaigns, ad groups, match types
— Search, Performance Max, Display, YouTube and Local Services Ads, and when each fits
— Bidding strategies and budget pacing
— Ad copywriting, extensions and quality score
— Landing page relevance and conversion tracking setup
— Negative keywords and spend waste audits
— Reading an account and diagnosing why cost per lead is climbing
OUTCOME
A structured campaign draft plus an audit checklist participants can rerun every month.
MODULE 08
Email Marketing, CRM and Marketing Automation
— List building, opt-in mechanics and Data Privacy Act compliance
— Segmentation and lifecycle campaigns
— Welcome, nurture, re-engagement and win-back sequences
— Subject lines, deliverability and send cadence
— CRM basics and lead scoring
— Simple automation workflows a small team can actually maintain
— Email metrics: open rate, click rate, revenue per send
OUTCOME
A mapped nurture sequence with triggers, timing and success metrics defined.
MODULE 09
E-Commerce and Marketplace Marketing
— Owned store versus marketplace: Shopee, Lazada, TikTok Shop and the trade-offs
— Product listing optimization and marketplace search visibility
— Marketplace ads, vouchers, campaign days and promo mechanics
— Social commerce and live selling
— Product feed management for Google Shopping and Meta catalogues
— Cart abandonment, reviews and repeat purchase drivers
OUTCOME
A channel decision framework plus a listing optimization checklist for the participant’s SKUs.
MODULE 10
Analytics, Measurement and Conversion Rate Optimization
— Google Analytics 4: events, conversions, and the reports that actually matter
— Google Tag Manager and clean conversion tracking
— Building a marketing dashboard in Looker Studio
— Choosing KPIs: ROAS, CAC, CPL, CTR, conversion rate, lifetime value
— Attribution models, and why channels double-claim the same sale
— Conversion rate optimization: landing page structure, friction audits, A/B testing
— Reporting to management without drowning them in vanity metrics
OUTCOME
A one-page measurement plan and dashboard specification for the team’s live campaigns.
MODULE 11
AI in Digital Marketing
— Where AI genuinely saves marketing time, and where it quietly costs you
— Prompting for ad copy, headlines, outlines and variations
— AI-assisted content workflows with human review and brand-voice control
— Using AI for research: audience insight, competitor summaries, campaign post-mortems
— AI features inside Google Ads and Meta, and how much control to hand over
— Accuracy, disclosure and brand-safety guardrails
OUTCOME
A reusable prompt library and an AI usage guideline the team can adopt immediately. See also our <a href=”https://rainmakermastery.com/ai-training-philippines/”>AI training in the Philippines</a>.
HANDS-ON
Tools and Platforms Covered
Participants work inside the same tools they will use back at their desks.
Search — Google Search Console, Google Business Profile, keyword research tools
Paid — Google Ads, Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager
Analytics — Google Analytics 4, Google Tag Manager, Looker Studio
Content — Canva, Google Trends, content calendar templates
AI — ChatGPT, Claude and similar assistants, applied to marketing tasks
Tool coverage is adjusted to your existing stack. If your team already runs HubSpot, Shopify or a particular CRM, we build the exercises around it.
Program Formats
Three ways to run the program, depending on how much time your team can protect.
8 HOURS
1-Day Executive Briefing
For leadership teams and department heads who need to make budget and hiring decisions, not run campaigns themselves. Covers Modules 1, 2, 3, 10 and 11 at strategy depth. Light on tool execution, heavy on where the money should go.
16 HOURS — MOST POPULAR
2-Day Core Program
The standard run and the most common choice. All eleven modules, with workshop blocks weighted toward the channels your training needs analysis flags as priorities. Best for in-house marketing teams and mixed marketing-and-sales groups.
4 HALF-DAYS OVER 4 WEEKS
Modular Series
For teams that cannot go offline for two consecutive days. Adds application time between sessions, so participants implement, then bring results back for review. The strongest option if the goal is behaviour change rather than exposure.
What Determines Your Investment
We quote per engagement rather than per seat, because a 15-person in-house team and a 60-person multi-department rollout are different projects. Five factors move the number.
Format and length — one-day briefing, two-day core program, or four-session series
Participants and batches — larger groups split into multiple runs
Delivery mode and location — online, onsite in Metro Manila, or onsite provincial with travel and accommodation
Depth of customization — how much industry-specific case material and account review we build in
Add-ons — post-training coaching, campaign audits, or a follow-up application review
For most corporate in-house runs, budgets land between [INSERT RANGE]. Public seminar seats are priced separately at [INSERT RATE] per participant. Every proposal itemises what is included, so you can compare it line by line against other providers.
How to Book
STEP 01 — ENQUIRY
You send through team size, roles and the problem you are trying to solve. We reply within one business day.
STEP 02 — TRAINING NEEDS ANALYSIS
A structured session with your team lead, and usually a short survey to participants, to establish the real skill gap rather than the assumed one.
STEP 03 — PROPOSAL
You receive a customized module map, format recommendation, schedule options and an itemised quote.
STEP 04 — SCHEDULING AND PREP
Dates locked, venue or Zoom confirmed, case material rebuilt around your industry and your live campaigns.
STEP 05 — DELIVERY
Facilitated sessions with workshop blocks. Participants work on their own accounts, not generic samples.
STEP 06 — POST-PROGRAM REPORT
A summary of participant output, observed skill gaps, and recommended next steps for the team.
Certification and Assessment
What the certificate is, what it is not, and how completion is assessed.
What You Receive
Participants who complete the program receive a Certificate of Completion issued by Rainmakers Training and Consultancy, naming the program, the modules covered and the contact hours completed. HR and L&D teams receive a consolidated attendance and completion record for training files and compliance reporting.
We are direct about this: it is a corporate training credential, not a government National Certificate and not a third-party examined certification. If your team specifically needs an externally examined credential, we will tell you so during the training needs analysis and point you to the appropriate body.
How Completion Is Assessed
— Attendance across all scheduled sessions
— Workshop deliverables: the positioning brief, keyword map, campaign build, content calendar and measurement plan produced during the program
— An end-of-program knowledge check covering the modules delivered
— An optional application review at 30 or 60 days, where participants present what they implemented
The application review is the one that matters most to sponsors. It is the difference between a team that attended training and a team that changed how it works.
Leaders From Brands Trained By Rainmakers, The Top Digital Marketing Training Provider in the Philippines
Philippines' Top Digital Marketing Training Provider: Our Impact, Told By Those Who've Experienced It
The Philippine Digital Landscape, and Why Training Lags Behind It
Filipino consumers are among the most digitally active in the world. DataReportal’s Digital 2026: The Philippines report puts internet users at 98.0 million, or 83.8 percent of the population, alongside 95.8 million social media identities — a figure that grew by 9 million, or 10.3 percent, in a single year. Meltwater’s accompanying data shows the average Filipino spending 8 hours 52 minutes online daily, including 3 hours 32 minutes on social media, with smartphone ownership at 98.6 percent. On the commerce side, IMARC Group valued Philippine e-commerce at USD 28.0 billion in 2025 and projects USD 86.2 billion by 2034, a 13.32 percent compound annual growth rate.
The gap is not audience. The gap is capability. Most Philippine companies now have a Facebook page, a website and at least one person running boosted posts, but few have a team that can connect a keyword strategy to a landing page to a tracked conversion, then defend the spend in a management meeting. That gap is where budget quietly disappears.
Our digital marketing training is built for that specific problem. It is not a generic curriculum delivered to whoever books it. Every run starts with a training needs analysis, and the module depth, case material and workshop exercises are rebuilt around what your team is actually getting wrong, whether that is ad account structure, content that never converts, or reporting nobody trusts.
Contact us to schedule a training needs analysis session for your team.
Sources: DataReportal, Meltwater and We Are Social, Digital 2026: The Philippines. IMARC Group, Philippines E-Commerce Market Report.
Why Choose Our Digital Marketing Training?
There is no shortage of “social media gurus” in this market. There is a shortage of trainers who have run campaigns with real budget at risk and can show you the account. Here is what separates Rainmakers’ Knockout Marketing program.
Built Around Your Team, Not a Fixed Syllabus
Public courses teach the same modules at the same depth to everyone in the room. We run a training needs analysis first, then rebuild the depth and the exercises around your actual gap. If your team already runs paid social competently but cannot read GA4, we spend the time on measurement. You are not paying for content your people already know.
Practitioner-Led, Not Trainer-Led
Digital marketing changes faster than most training decks. Our facilitators come from agency and in-house campaign work, so what gets taught reflects platform behaviour this quarter, not a slide built three algorithm updates ago. Participants can ask why their cost per lead doubled last month and get an answer from someone who has diagnosed that exact problem in a live account.
Participants Work On Their Own Campaigns
We do not use generic sample brands. Bring your live ad accounts, your website, your last three campaigns and your current content calendar. Workshop blocks are spent auditing and rebuilding your material, which means the deliverables participants walk out with are immediately usable: a keyword map for your site, a campaign structure for your account, a dashboard spec for your reporting.
Documented Outcomes for HR and L&D
Sponsors get more than an attendance sheet. Every engagement closes with a post-program report covering participant output, observed capability gaps and recommended next steps, which is the evidence L&D teams need to justify the spend and plan the next intervention. Certificates of completion are issued to each participant.
Delivered Where Your People Are
Onsite at your office, live online, or hybrid for teams split across sites. We deliver in Metro Manila, Cebu, Davao and provincial locations. Scheduling works around your operating calendar, including weekend and split-day runs for shift-based teams.
Support After the Room Empties
Training that stops at the closing slide rarely changes behaviour. Optional add-ons include a 30- or 60-day application review, follow-up coaching sessions for the marketing lead, and a campaign audit once the team has implemented what they learned.
Who Should Attend?
The program is designed for organisations upskilling a team, not for individuals shopping for a certificate. These are the roles we most often see in the room.
Brand and Product Managers
Own your brand’s digital initiatives with enough technical fluency to brief agencies properly, challenge weak recommendations, and measure whether a campaign actually moved anything. You leave with a channel plan aligned to your commercial objectives.
In-House Digital Marketing Teams
Close the specific gaps holding your campaigns back, usually measurement, funnel design or ad account structure. Bring your past and current campaigns and we will work through them in the room rather than teaching from generic examples.
Business Owners and Executives
Many traditional business owners stall on digital because they lack the step-by-step picture, not the willingness. You leave able to set direction, allocate budget with reasoning behind it, and tell the difference between a marketing hire who knows the work and one who knows the vocabulary.
HR and L&D Managers
You are sourcing this program for someone else. The training needs analysis gives you a defensible skill-gap baseline, the post-program report gives you evidence of outcomes, and the modular formats let you fit delivery around operating schedules. See our <a href=”https://rainmakermastery.com/corporate-training/”>corporate training programs</a>.
Sales Teams and Account Managers
Understand where your leads actually come from, what marketing can and cannot deliver, and how to use digital channels for prospecting and social selling. Pairs well with our <a href=”https://rainmakermastery.com/sales-training-philippines/”>sales training</a>.
Non-Marketing Teams With Marketing Duties
Common in SMEs and branch operations: the admin, ops or comms person who inherited the Facebook page. This group gets the foundations, the funnel logic and a workable content and measurement routine they can maintain without a full marketing department behind them.
Choosing the Right Type of Digital Marketing Training
There are four realistic ways to train a Filipino marketing team. Corporate in-house is not always the right one — here is an honest comparison.
Free Government Courses (TESDA Online Program)
BEST FOR
Individuals building foundational knowledge at zero cost, and jobseekers who need a recognised credential.
TRADE-OFF
Self-paced and self-directed, with no customization to your business and no facilitator to review your actual campaigns. Excellent value, but not a substitute for team capability building.
Public Courses and Training Centres
BEST FOR
Sending one or two people, or career shifters who want a certificate and a fixed schedule.
TRADE-OFF
A standard syllabus delivered to a mixed room. Efficient per seat, but the content cannot bend around your industry, your accounts or your team’s specific weak points.
University Short Courses and Certificate Programs
BEST FOR
Individuals who want academic credibility and a longer, structured learning arc over several months.
TRADE-OFF
Longer commitment, weekend schedules, and curricula that update on academic cycles rather than platform cycles. Strong on frameworks, lighter on this quarter’s ad platform reality.
Corporate In-House Training (What We Do)
BEST FOR
Organisations training a whole team, where the goal is changed behaviour and better campaign results rather than certificates.
TRADE-OFF
Higher total cost than sending two people to a public course, and it requires the company to commit team time. In exchange you get customization, work on your live accounts, and a documented outcome for L&D.
Measuring the Impact of the Training
How we help sponsors prove the program was worth the budget.
LEVEL 01
Reaction
Post-session evaluation covering relevance, facilitator effectiveness and pacing. Collected the same day and shared with the sponsor.
LEVEL 02
Learning
Knowledge check against the modules delivered, plus review of the workshop deliverables each participant produced during the program.
LEVEL 03
Behaviour
Optional 30- or 60-day application review, where participants present what they actually implemented in their accounts and content.
LEVEL 04
Results
Agreed at the training needs analysis stage. Typically cost per lead, conversion rate, organic traffic or campaign output volume, tracked against a pre-training baseline.
Related programs: teams that book digital marketing training often pair it with <a href=”https://rainmakermastery.com/sales-training-philippines/”>sales training</a>, <a href=”https://rainmakermastery.com/customer-service-training-philippines/”>customer service training</a>, <a href=”https://rainmakermastery.com/ai-training-philippines/”>AI training</a> or <a href=”https://rainmakermastery.com/design-thinking-training-philippines/”>design thinking training</a>. Browse the full list of <a href=”https://rainmakermastery.com/training-services/”>training services</a>.
Digital Marketing Training FAQs
Costs vary widely by format. Free government courses through the TESDA Online Program cost nothing. Public courses at training centres typically run in the region of ₱10,000 to ₱30,000 per participant depending on length and specialisation. University certificate programs sit higher again.
Corporate in-house training is quoted per engagement rather than per seat. Ours is priced on format, participant count, delivery location, and how much customization and post-training support you want. Most in-house runs land between [INSERT RANGE]. Send us your team size and objectives and you will get an itemised quote you can compare line by line.
The standard run is two days, 16 contact hours. We also deliver a one-day executive briefing at eight hours, and a four-session modular series spread across four weeks.
The modular series is the strongest option if your team cannot go offline for two consecutive days, and it usually produces better behaviour change because participants implement between sessions and bring results back for review.
We recommend 15 to 30 participants per batch, so everyone still gets hands-on feedback on their own accounts. Below 15, in-house delivery is usually poor value and we will say so. A public seminar seat or a coaching engagement often serves you better at that size.
Larger rollouts are split into multiple batches, typically sequenced by function or seniority.
Yes, and this is the core of how we work. Every engagement starts with a training needs analysis that establishes the actual gap. Module depth, case material and workshop exercises are then rebuilt around it.
During the program, participants work on their own live ad accounts, website, content calendar and past campaigns rather than generic samples. If your team runs a specific stack such as HubSpot, Shopify or a particular CRM, the exercises are built around it.
All three. Onsite at your office, live online via Zoom, or hybrid for teams split across sites. Online sessions are live and facilitated, not pre-recorded modules.
We deliver across Metro Manila, Cebu, Davao and provincial locations. For provincial onsite runs, travel and accommodation are itemised separately in the proposal.
Participants receive a Certificate of Completion issued by Rainmakers Training and Consultancy, naming the program, the modules covered and the contact hours completed. Sponsors get a consolidated attendance and completion record for training files.
To be clear about what it is and is not: this is a corporate training credential, not a TESDA National Certificate and not a third-party examined certification. If your team specifically needs an externally examined credential, we will tell you during the training needs analysis and point you to the right body.
No prerequisites. Mixed-level groups are the norm rather than the exception, and the training needs analysis exists partly to handle this. We calibrate depth so the experienced people are not bored and the beginners are not lost.
Where the spread is very wide, we usually recommend splitting into two batches at different depths. It costs more, but it works considerably better than one compromised session.
A structured conversation with your team lead or sponsor, and in most cases a short survey to the participants themselves. We look at current campaign output, existing tools and accounts, what has already been tried, and where results are stalling.
The output is a written skill-gap summary and a recommended module map. It is included in the engagement rather than billed separately, and it is what makes the difference between customized training and a generic deck delivered at your office.
Typically 3 weeks from signed proposal to delivery, which covers the training needs analysis, customization of case material and schedule confirmation. Shorter turnarounds are sometimes possible depending on facilitator availability. Ask, and we will tell you honestly whether it can be done well in the time available.
Every engagement closes with a post-program report covering participant output, observed capability gaps and recommended next steps.
Optional add-ons include a 30- or 60-day application review where participants present what they implemented, follow-up coaching for the marketing lead, and a campaign audit once the team has had time to apply the material. These are quoted separately, so you can decide what the budget supports.
All three are standalone modules, not footnotes. Module 9 covers e-commerce and marketplace marketing including Shopee, Lazada and TikTok Shop. Module 10 covers Google Analytics 4, Google Tag Manager, Looker Studio dashboards, attribution and conversion rate optimization. Module 11 covers applied AI for marketing: prompting, content workflows, brand-voice control, and the platform AI features inside Google Ads and Meta.
Depth on each is set by your training needs analysis. Teams with no e-commerce presence usually reallocate that time to search and paid social.
Yes. A large share of the Philippine companies we work with are traditional businesses whose digital presence is one Facebook page and occasional boosted posts. Modules 1 to 3 are built for exactly that starting point: what digital marketing is, where it fits commercially, and how a funnel actually works, before any tool is opened.
What we would not recommend for a complete beginner team is the one-day executive briefing. Choose the two-day core program or the modular series instead.
Level Up Your Marketing with Rainmakers' Knockout Digital Marketing Training!
We customize in-house digital marketing training for Philippine companies. Tell us your team size and what is not working, and we will run a training needs analysis before quoting anything.
