What is Sales and Marketing Training?
Sales and marketing training program is a corporate training program that focuses on increasing leads (inquiries) and potential customers. All while developing and executing strategies to close deals from inbound and outbound leads.
Through a corporate training program conducted by Rainmaker led by Venchito Tampon, participants will be able to understand the fundamentals and best practices on sales and marketing, contextually relevant in the Philippines.
Drive Your Business Forward with an Effective Sales and Marketing Training Program
In today’s digital age, creating marketing campaigns and closing deals has been a difficult initiative for many sales associates in various industries.
Whether you’re selling real estate, insurance, managing an eCommerce (online store), or servicing clients with your accounting programs, you need to be adaptive to various changes happening in the online world today. As such, it can be a deal breaker in how you will run and sustain your business moving forward.
Through comprehensive sales and marketing training either conducted in-house (in your company) or publicly by one of our corporate trainers, you’ll have a significant advantage over your competitors in gaining a larger market share of customers in your industry.
By being flexible and humble to learn new strategies, tools, and methodologies, you’ll create a workforce of engaging, high-performing agents, associates, managers, or even executives with technical know-how on the latest sales and marketing strategies.
We can’t ignore the power of digital marketing, and so this must be present in a sales and marketing corporate training program. Its value is underrated by a few traditional companies that don’t have the knowledge and adaptability.
Creating your digital marketing campaigns with sub-disciplines, such as search engine optimization (SEO), social media, and paid advertising (i.e., Meta Advertising), can help you drive more inbound leads to your company. A critical factor in scaling your business (or your client’s brand) to the next level of growth.
What To Look For in a Sales and Marketing Training Provider?
Many fly-by-night corporate trainers will teach you theoretical stuff without enough experience and experience in running a sales and marketing campaign. To help you make sure you’re only hiring the best corporate trainer, here are some things to consider when prospecting for the right sales and marketing trainer.
Expertise and Experience
With many social media influencers today, you don’t know exactly who is telling the truth. At most, you want to research diligently the proven track record, credentials, and expertise of a corporate trainer or a corporate training company. You may ask other Human Resource practitioners in other companies if they have experience hiring external corporate trainers. By checking your credentials, you can have more confidence in investing in a corporate training program that will only suit your needs.
Proven Track Record of Clients
Experience and expertise will show in their proven track record. Your prospective corporate trainers must give you portfolios of clients they’ve worked with or are currently servicing to ensure you’re only getting a practitioner, not a theorist. Sales and marketing is a practice that requires practitioners to share with you the latest up-to-date learning in the business world.
Corporate or Entrepreneurial Background
Check the corporate trainer’s educational background. Either they have been able to craft and execute successful marketing and sales programs for their past companies. Or better yet, presently handling businesses with solid products or services to sell in the marketplace. With their corporate experience, you can ensure you’re getting a high level of learning from a corporate training program, with case studies and activities to make it more engaging for your participants.
Personal Development Journey
The best corporate training provider must be chapters ahead in learning and development. As they share knowledge, they must constantly learn from books, seminars, and formal and informal educational resources to craft a holistic and robust corporate training program that will level up the skills of your audience. Ask about their recent learning investments. This speaks highly of their humility and personal development.
How to Hire a Corporate Training Provider For Sales and Marketing?
Now you’ve got a solid list of considerations on what to look for in a corporate trainer, the following steps in the hiring stage. What to do and how to do it is detailed in the next section.
Prospect For Credible Training Providers
One of the best ways to source a list of corporate training providers is to ask for referrals within the HR and learning and development community. By asking questions on forums or direct contacts, you can get your top initial list of people you should be reaching out to for a corporate training proposal.
Set Initial Meetings
Professional corporate trainers will ask for your availability and set initial meetings to ask questions and conduct a proper training needs analysis. They will detail your needs, pain points, and challenges so they can craft a proposal to help you achieve your learning goals.
Training Proposal
This is the third phase, where they’ll take the time to craft a solid training proposal that includes the exact topics and outline summarizing all the needed requirements. It also consists of the number of trainers or facilitators who will conduct the training program themselves.
Evaluation and Contract Signing
Most professional corporate trainers have their contracts ready for you to sign if you pick the right corporate training provider. Read the contract details, agreement, and whatnot to ensure your team can provide what your hired corporate trainer is looking for.
Corporate Training Program Proper
This is where the real deal sets in. Check all the needed materials and resources for your participants. Have the venue ready and all requirements required by your corporate trainer. Ask someone to assist your trainer so they can focus well on the training program – teaching and facilitating the entire session.
Post-Training Evaluation
Get feedback from your participants. Rate their corporate training trainer based on their content, teaching methods, and setting of the right atmosphere. By having a post-training evaluation, you can get insights on improving your in-house or public corporate training and leveling your employees’ learning experience.
